Experience the Spirit of Sonora, Mexico
2026 Spirits of Mexico Festival in Downtown Phoenix
March 21-22. 2026 Heritage Square
Downtown Phoenix Opening hours: 11 a.m. to 6 p.m.
 |
The Spirits of Mexico Festival 2026 – Featuring Sonora! returns to Heritage Square in Downtown Phoenix on March 21–22, 2026, bringing two vibrant days of culture, cuisine, music, and mixology to the heart of the city.
Now in its third year, the festival is produced by Imex Live Events, LLC and presented in partnership with the Consulate General of Mexico in Phoenix, Downtown Phoenix Inc., and the City of Phoenix Economic Development Department. This year’s theme honors a major milestone: the 50th Anniversary of Phoenix and Hermosillo as Sister Cities, celebrating a half-century of friendship, cultural exchange, and economic collaboration.
The Spirits of Mexico Festival serves as a dynamic platform that deepens cross-border connections, spotlighting the vibrant traditions, flavors, and entrepreneurial spirit of the State of Sonora.
Festival Highlights
Attendees will enjoy an immersive lineup of cultural and culinary experiences, including:
- Live Music & Traditional Dance
- Food Trucks
- Desert Roots Pavilion – Indigenous Art & Handcraft Market of Sonora
Presented by Manny’s Air - Tortilla Sobaquera (Grande) – Learn the traditional method behind Sonora’s iconic oversized tortilla
 |
VIP Experiences
Exclusive VIP programming offers hands-on workshops, premium tastings, and culinary master classes, including:
- Colors of Sonora – Art & Crafts Workshops
- Desert Spirits: Sonoran Mixology Lab – Mixology Classes
- ¡Salud, Sonora! Tasting Area featuring Bacanora, Tequila, Sotol, Raicilla, Mezcal & Craft Beer
- Legacy in a Glass: Guided Tasting Sessions
Presented by Sonoran Star Resorts, Rocky Point - Sonora on Fire: A Grilling Master Class
Presented by Eipi Delivery & Cedasa Meats - Sonora in the Kitchen – Cooking demonstrations with Sonoran chefs
VIP spaces are limited and expected to sell out.
Family Activities
Families can take part in interactive, educational activities in partnership with the Arizona Science Center, blending culture, science, and creativity.
A Message From Festival Leadership
“The Spirits of Mexico Festival is a bridge connecting Arizona with Mexico,” said Yazmin Quezada, Festival Producer. “This year, we are proud to highlight Sonora, showcasing its rich traditions, flavors, and entrepreneurial spirit to Phoenix audiences, and commemorating the milestone of 50 years of friendship between Phoenix and Hermosillo.”
Guests are encouraged to reserve tickets early to access the full lineup of performances, tastings, and hands-on workshops.
Event Details
- March 21–22, 2026
- 11:00 AM – 6:00 PM
- Heritage Square, Downtown Phoenix
- Tickets & Information: www.spiritsofmexicofestival.com
Follow for Updates
Instagram: @SpiritsOfMexicoFestival_
Facebook: Spirits of Mexico Festival
TikTok: @SpiritsOfMexicoFe
For media inquiries, partnerships, or press credentials, please contact:
Imex Live Events, LLC info@spiritsofmexicofestival.com
